Insights

Thoughts on design,
business & the web

Practical articles on web design, SEO, and growing your business online — written from the perspective of someone who's worked on both sides of the technical fence.

Filter:

Why your small business website is losing you clients before they even call

Most small business websites make the same five mistakes. Here's how to spot them — and what to do instead to turn visitors into paying clients.

SEO

SEO

What is SEO and does your small business actually need it?

A plain-English guide to search engine optimisation — what it is, how long it takes, and whether it's worth investing in for your business right now.

£

Business

How much should a website cost in 2026?

From free DIY builders to bespoke agencies — a breakdown of what you actually get at each price point, and how to decide what's right for your business.

UX

Web Design

Mobile-first design — what it means and why it matters

Over 60% of web traffic comes from mobile devices. Here's what mobile-first design actually means in practice and why it should be non-negotiable.

Technology

Page speed — why a slow website is costing you money

Google uses page speed as a ranking factor. Visitors leave slow sites. Here's how to test your site speed and the most impactful ways to improve it.

Business

Do you need a brand identity before you build a website?

Logo, colours, fonts — how much of this do you actually need before getting your site built? The honest answer might surprise you.

📍

SEO

Local SEO for UK small businesses — a beginner's guide

If your business serves a local area, local SEO is your most powerful tool. Here's how to show up when people search for your services nearby.

Get new articles straight to your inbox

No spam. No fluff. Just practical insights for business owners — once or twice a month.